Mobile & Tablet Demographics

Monthly Unique  
45.2 MM
Daily Unique
7.7 MM
Males
49.3%
Females
50.7%
AGE
Under 25
11.6%
25-54  
64.7%
55+ 
23.7%
$75k + 
44.9%
$100k +  
30.6%

 Source: comScore December 2016