Mobile & Tablet Targeting Options

Weather is local content which provides advertises a unique opportunity to reach people where they actually are. AccuWeather can target users in the following ways:

 Based on IP

  • Country
  • DMA
  • State
  • City
  • Postal Code
  • Zip Code

Based on Search Term (what a user enters into the search box)

  • Country
  • State
  • City
  • Postal Code
  • Zip Code

To help advertisers deliver a more relevant message across mobile web and apps, AccuWeather offers the ability to target visitors who are experiencing specific weather conditions. This is targeting layers that is added to current placements similar to geo-targeting. Ads can be triggered on the following:

  • Current Conditions
  • Today’s Forecast
  • Tomorrow’s Forecast
  • The Next Day’s Forecast 
  • Current Condition at another destination
  • Current Conditions

Weather-Triggers include:

  • High Temperature
  • Low Temperature
  • Wind Speed
  • Humidity
  • UV Index
  • Outside Weather Conditions (Sky codes)

Index-Triggers are based on proprietary algorithms that incorporate the various weather factors that may impact an activity, health condition or interest and weathers the to yield and index values on a scale of 1-5 (1 being the least preferable, 5 being the most). There are over 52 indices that ads can be triggered on and these can be categorized as:

 
  • Health
  • Travel
  • Sports & Recreation
  • Lawn & Garden