Rising Stars are IAB approved creative that are highly engaging and impactful. These can be provided by advertisers/agencies or can be created in house. Rising stars can include video, weather-streaming, social integration, and many other content options. These are a great solution for brand awareness and achieving high impact and high engagement KPIs of the campaign.
AccuWeather has unique placements across the Desktop which allows for optimal impact and performance.
These custom ads are integrated around the forecast on the Forecast Page on AccuWeather.com. This ad appears as if it is in the forecast providing a unique and Native feel. This unit can appear as a standalone above the fold or be synched with a 300x250 for a higher impact. Forecast Integrations also feature an expandable functionality that can feature video.
Prestitials are creative that appears as a visitor enters the site. Prestitials are always frequency capped at 1 times per visit per every 4 days. This can be adjusted to 1 times per visit per day upon approval. This is a great solution for brand awareness and increasing the overall performance of the campaign.