AccuWeather Success Stories & Awards

Allergy Case Study: Contextual Relevance and Actionable Audiences

Allergy Case Study: Contextual Relevance and Actionable Audiences

AccuWeather and the 2nd largest pharmacy in the United States collaborated to provide contextually relevant ad executions that were delivered when there was a risk for allergy sufferers, driving high conversion in the form of store visits and performing well above the industry average.

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AccuWeather and a Tourism Partnership

AccuWeather and a Tourism Partnership

AccuWeather.com used snowfall forecasts to help a tourism board motivate skiers and local snow sports enthusiasts to local ski resorts. AccuWeather collaborated internally with Meteorologists and Creative teams to design weekly snow maps showing the weekend’s predicted snow cover in specific ski locations. This map was integrated into a high impact ad unit and messaging was tweaked to “peak” the skiers interest.

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Success in the Agriculture Category

Success in the Agriculture Category

A well-known agriculture brand approached AccuWeather with a desire to surround relevant farming and agriculture content across browser products. Due to above average click-through rates and maintenance of the client relationship, the agriculture brand has been renewing with AccuWeather for 7 years and counting.

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Multi-Media Partnership Event

Multi-Media Partnership Event

AccuWeather collaborated with an internationally recognized brand to create a marketing campaign and social media sweepstakes promoting their theme parks in the United States. The sweepstakes combined with public relations and supporting advertising yielded successful results, measured by media valuation, sweepstakes entries, and newsletter opt-ins.

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AccuWeather & Lotame Partnership

AccuWeather & Lotame Partnership

AccuWeather utilizes Lotame’s DMP and Data Exchange to create audiences for relevant ad targeting for auto makers, increasing advertising spend by 275%.

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Sports Retailer

Sports Retailer

AccuWeather worked with a sports retailer to deliver actionable and weather relevant advertising content across browser products.

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Appy Award

Appy Award

June 12, 2014 - AccuWeather, a leading global digital media company, was honored during Internet Week New York with the 2014 APPY Award for Mobile Weather Apps.

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Pharmaceutical

Pharmaceutical

A Pharmaceutical client approached AccuWeather to target chronic sufferers of a specific ailment and educate them on a new medicine that can now be used.

McDonald’s

McDonald’s

McDonald’s chose AccuWeather as the perfect partner to help them promote a social platform event that brought winter to sunny Tampa – an engaging way to launch a new coffee drink as part of their McCafe beverage line.

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Reebok Apparel

Reebok Apparel

AccuWeather.com helped Reebok and the Carat Agency run far beyond traditional advertising to create sought-after, relevant content that made weather a powerful brand builder.

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