AccuWeather Success Stories & Awards

CPG Case Study: Country Time Lemonade & AccuWeather

CPG Case Study: Country Time Lemonade & AccuWeather

Country Time Lemonade approached AccuWeather to design a cross-platform package to heighten overall brand awareness and increase consideration.

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QSR Case Study: Driving Foot Traffic

QSR Case Study: Driving Foot Traffic

A casual dining restaurant was looking to promote a menu item that it isn’t particularly known for positioning themselves amongst consumers as a quality option with the greatest value during cold winter months.

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Retail Case Study: Big Box Retailer

Retail Case Study: Big Box Retailer

As flowers were blooming and temperatures rising, a big box retailer wanted to be top-of-mind for consumers as they prepared for outdoor activities like grilling and gardening. It was important that the retailer move consumers through their shopping journey effortlessly from thoughts of Spring to a seamless e-commerce experience, in order to drive online sales.

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Retail Case Study: Driving conversions with Geo-fencing

Retail Case Study: Driving conversions with Geo-fencing

An American manufacturer and retailer of outdoor wear partnered with
AccuWeather to determine the impact and overlap of traffic compared
to beacons to determine if geo-fencing should be part of their marketing
and promotion strategy.

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Allergy Case Study: Contextual Relevance and Actionable Audiences

Allergy Case Study: Contextual Relevance and Actionable Audiences

AccuWeather and the 2nd largest pharmacy in the United States collaborated to provide contextually relevant ad executions that were delivered when there was a risk for allergy sufferers, driving high conversion in the form of store visits and performing well above the industry average.

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Tourism Case Study: Ski Resort uses Snow to Drive Awareness

Tourism Case Study: Ski Resort uses Snow to Drive Awareness

AccuWeather.com used snowfall forecasts to help a tourism board motivate skiers and local snow sports enthusiasts to local ski resorts. AccuWeather collaborated internally with Meteorologists and Creative teams to design weekly snow maps showing the weekend’s predicted snow cover in specific ski locations. This map was integrated into a high impact ad unit and messaging was tweaked to “peak” the skiers interest.

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Agriculture Case Study: Contextually Relevant Ads Reaches Farmers

Agriculture Case Study: Contextually Relevant Ads Reaches Farmers

A well-known agriculture brand approached AccuWeather with a desire to surround relevant farming and agriculture content across browser products. Due to above average click-through rates and maintenance of the client relationship, the agriculture brand has been renewing with AccuWeather for 7 years and counting.

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Social Case Study: Sweeostakes Partnership for a Major Entertainment Brand

Social Case Study: Sweeostakes Partnership for a Major Entertainment Brand

AccuWeather collaborated with an internationally recognized brand to create a marketing campaign and social media sweepstakes promoting their theme parks in the United States. The sweepstakes combined with public relations and supporting advertising yielded successful results, measured by media valuation, sweepstakes entries, and newsletter opt-ins.

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Auto Case Study: Auto Intenders Audience & AccuWeather

Auto Case Study: Auto Intenders Audience & AccuWeather

AccuWeather utilizes Lotame’s DMP and Data Exchange to create audiences for relevant ad targeting for auto makers, increasing advertising spend by 275%.

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Retail Case Study: Sports Retailer & AccuWeather

Retail Case Study: Sports Retailer & AccuWeather

AccuWeather worked with a sports retailer to deliver actionable and weather relevant advertising content across browser products.

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Appy Award

Appy Award

June 12, 2014 - AccuWeather, a leading global digital media company, was honored during Internet Week New York with the 2014 APPY Award for Mobile Weather Apps.

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Pharma Case Study: Branded Campaign to Promote New Drug

Pharma Case Study: Branded Campaign to Promote New Drug

A Pharmaceutical client approached AccuWeather to target chronic sufferers of a specific ailment and educate them on a new medicine that can now be used.

Social Case Study: McDonald’s brings Winter to Tampa

Social Case Study: McDonald’s brings Winter to Tampa

McDonald’s chose AccuWeather as the perfect partner to help them promote a social platform event that brought winter to sunny Tampa – an engaging way to launch a new coffee drink as part of their McCafe beverage line.

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Apparel Case Study: Reebok Promotes Sneakers with Weather-Triggering

Apparel Case Study: Reebok Promotes Sneakers with Weather-Triggering

AccuWeather.com helped Reebok and the Carat Agency run far beyond traditional advertising to create sought-after, relevant content that made weather a powerful brand builder.

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